Senior Social Media Lead


Hybrid working (South Elmsall remote)




25K – 30K

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We are looking for a Social Media Leader!

We are searching for an ambitious social media expert, to help optimise and grow our established and highly engaged, beauty communities across HD Brows, Nouveau Lashes and K.B Pro. This is a hybrid working, full time position (9:00am – 5:30pm, Monday to Friday).

Reporting to the Marketing Manager, you will be responsible for all organic social media planning and execution, with the support of a dedicated team.

This is a rare opportunity to take the lead on the social media platforms of industry leading, consumer recognised beauty brands, based in the heart of Yorkshire.

You will be responsible for:
• Management of all our brands social media channels
• Supporting the development and execution of all our brands social media strategies
• Generating, curating, editing, publishing, and sharing daily content that builds brand presence, online reputation and encourages engagement
• Developing creative briefs and working collaboratively with our creative team
• Influencer outreach and engagement, including identifying opportunities for brand relevant partnerships
• Supporting the customer care team with social community management, engaging with our audience and influencers regularly across our social channels
• Reporting on all social media activity on a monthly basis
• Keeping up to date with the latest social media trends, tools and platforms
• Positively coaching, supporting and mentoring direct reports to exceed expectations, with a focus on growing your leadership skills alongside their personal development

Our ideal person:
• A passionate, self-motivated individual who has experience in growing and evolving social media audiences
• Excellent writing skills that can be adapted to meet the needs of each brand
• Experience of working with online content creators
• Experience of using social media management platforms and scheduling tools
• The ability to interpret data and provide actionable recommendations, using social media management platforms and GA
• A team player with excellent interpersonal skills with the ability to lead a team
• Strong time management skills
• Passion for beauty industry preferred
• Must have current experience of operating business accounts for: Meta (Instagram and Facebook) and TikTok, and it would be an advantage to have experience of YouTube and Pinterest
• Minimum of 4 years commercial Social Media experience

We will reward you with:
• £25,000 – £30,000 salary (dependent upon experience)
• Exclusive access to our Employee Westfield Health Scheme
• Discounted products and treatments
• Flexible working opportunities – based at our South Elmsall Head Office with remote working/flexibility available
• A great working environment, fun, friendly and forward-thinking culture
• The opportunity to be part of a rapidly growing business

About Us:
Led by our inspirational and renowned CEO, Karen Betts, we are pioneers in the beauty education industry with training academies nationwide. With on-trend retail and consumer products, comprehensive training and advanced educational courses, we continue to provide expert guidance and support at all levels of our student’s journey. Our brands – HD Brows, Nouveau Lashes and K.B Pro support salons and therapists worldwide with a range of both B2B and aftercare products.

If you want to be part of a collaborative, honest and caring culture please tell us more and get in touch via email [email protected]

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