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Press Releases

April 2014

freshMinerals makeup – the natural choice for your skin…

freshMinerals makeup – the natural choice for your skin…


TV Presenter and new mum Laura Hamilton knows just how important it is to protect your skin’s health and whilst she is exposed to many conventional cosmetic brands due to her work, her every day brand of choice is freshMinerals, from the UK’s original eyelash extension brand, Nouveau Lashes.

freshMinerals is a fast-developing, exciting mineral makeup range. Non-comedogenic and so gentle on the skin, freshMinerals’ growing popularity reflects the increased demand by consumers for makeup products that are natural and beneficial to the health of their skin. Many professionals are now advising customers to think of makeup as an extension of their skin care routine.

But what makes freshMinerals really unique and why Hamilton favours this brand is the ingredients that are absent. freshMinerals products do not contain any of the three top sensitizers: Synthetic fragrance, petroleum and synthetic preservatives. That’s why allergic reactions to freshMinerals makeup are extremely rare.

Hamilton states “I'm a big fan of freshMinerals. It is beautiful light makeup that makes my skin looks flawless yet it's still able to breathe. It is perfect for everyday use as well as on screen when I'm in the hot weather when I'm filming A Place in the Sun”

freshMinerals is predominately made up of refined minerals - titanium dioxide and zinc oxide, both physical sunscreens that provide broad-spectrum sun protection against UVA and UVB rays hence it’s suitability for Hamilton when she is filming channel 4’s ‘A Place in the Sun’. The make-up lightly coats the surface of the skin and as it is not absorbed it does not clog the pores like conventional make-up. This, as well as the fact that the natural ingredients help soothe irritated skin, make it a firm favourite with women like Hamilton who have sensitive, rosacea or acne prone skin.

For more information on freshMinerals or to view the extensive collection visit



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